Coco Chanel understood women’s fashion, perfume, and jewelry. But what she understood the most was that consumers don’t just buy fashion, they buy brands. And Coco Chanel was one of the first to understand branding as we know it today.
Great Women of Business
With Vanessa Richardson and Molly Brandenburg
About Great Women of Business
The wage gap. The motherhood penalty. The glass ceiling. From Coco Chanel to Mrs. Fields, Julia Child to Martha Stewart, business-savvy women have fought sexism all the way to the executive suite. Every Tuesday, Great Women of Business spotlights inspiring careers, savvy decisions, and catastrophic failures. Each episode tells a different woman's story, and teaches the business principles they used to find success. Great Women of Business is part of the Parcast Network and is a Cutler Media production.