Lillian Vernon had no formal business training but that didn’t stop her from starting her own business selling mail-order handbags out of her kitchen. An ad placed in Seventeen magazine for personalized purses and belts would lead to a multi-million dollar operation. Vernon would later become the first female-founded company on the American Stock Exchange.
Great Women of Business
With Vanessa Richardson and Molly Brandenburg
About Great Women of Business
The wage gap. The motherhood penalty. The glass ceiling. From Coco Chanel to Mrs. Fields, Julia Child to Martha Stewart, business-savvy women have fought sexism all the way to the executive suite. Every Tuesday, Great Women of Business spotlights inspiring careers, savvy decisions, and catastrophic failures. Each episode tells a different woman's story, and teaches the business principles they used to find success. Great Women of Business is part of the Parcast Network and is a Cutler Media production.